Venmo

http://www.adweek.com/digital/venmo-wants-to-turn-its-brand-into-a-verb-just-like-google/

Just Venmo me. I’ll Venmo you. Everyone uses Venmo as a verb. Except Venmo.

To get around this legal no-go, we created a cheeky campaign using fill-in-the-blank messaging and some straight up sassy presidents.