Venetian Vegas Hotel "Come As You Are"

"Come As You Are" taps into guests' sense of individualism as well as the infectious sense of anticipation as they prepare to come to The Venetian. The campaign premiered during the Olympics Opening Ceremonies and print from the scenes appeared in publications that included Vanity Fair and Food and Wine. At its core, the campaign is an open invitation for all to come to The Venetian, again and again.

In addition to the nationally broadcast :30 we ran a variety of :15s showing off the unique personality types that are welcome at the Venetian.